Vision 2030
A trillion-dong business with sustainable growth.
About SUBE Vietnam
Company profile for suppliers and brands.
23Distributors and tier-1 dealers
33Provinces with distribution partners
6Shopee Mall and TikTok Shop stores
70+Employees
Mission
Helping families build the life they dream of.
Core values
TIN (Trust): honoring our word and commitments. TAM (Heart): dedication to shared success.
Legal information
- Company name
- SUBE Vietnam Joint Stock Company
- Established
- 06/12/2017 · Renamed SUBE 01/10/2020
- Head office
- SUBE Building, No. 91, Lane 51 Tran Dien, Phuong Liet, Hanoi, Vietnam
- Tax ID
- 0108085048
- Legal representative
- Lê Anh Tuấn
Our journey
- 2017
Thien Thien Phat Telecom Services Co., Ltd., SUBE's predecessor, founded
- 2019
First meeting with Bear
- 2020
Renamed SUBE Vietnam Joint Stock Company, first Bear shipment to Vietnam
- 2023
Launched Vietnamese-language Bear products
- 2024
Honored by Bear as an outstanding partner
- 2026
Warehouse moved to Hung Yen, 23 distributors
Distribution
23
Distributors
6
Retail chains
Concung · Kids Plaza · Mevoi · Bibo Mart · Mẹ ơi · Long Châu
8
Corporate clients
Vietcombank · BIDV · VNPT · Viettel Construction · VNPost · Hunmed · Vua Nệm · Focus
6
E-commerce and KOC
Fewer partners More partners
Select a region to see provinces
2025 revenue more than double 2022
Revenue index, 2022 = 100
1002022
106,32023
208,22024
221,62025
Detailed figures are shared privately during partnership discussions.
Operations
3.011,7 m²warehouse area
30.000orders per month
1–5days nationwide
12–18months warranty
Currently distributing
Past partner
Past partnerPartnership models
Exclusive distribution
Sales targets, territory, channels and term are agreed by both sides.
Non-exclusive distribution
Parallel distribution by agreed channel or region.
What SUBE delivers with your brand
- Nationwide multi-channel distribution
- Joint marketing and sales plans
- E-commerce operation
- KOL, KOC and livestreaming
- Sales materials and product training
- Order and inventory management
- Regular business reports
Supplier selection criteria
People and community
Built 6 schools in highland areas
Sponsoring 5 children in Bac Giang
Scholarships for students
In the press
Frequently asked questions
What does SUBE Vietnam do?
SUBE Vietnam Joint Stock Company (tax ID 0108085048) imports and distributes small home appliances and baby electronics in Vietnam, headquartered at SUBE Building, Hanoi. Its flagship brand is Bear, distributed since 2020.
Which sales channels does SUBE cover?
Distributors and dealers in 33 of 34 provinces, baby retail chains such as Concung, Kids Plaza and Bibo Mart, corporate clients, and 6 official stores on Shopee Mall and TikTok Shop.
What partnership models does SUBE offer suppliers?
Exclusive or non-exclusive distribution. Sales targets, territory, channels, term and marketing budget are agreed separately for each brand.
What does SUBE operate in-house?
A 3,011.7 m² warehouse in Yen My Industrial Park, Hung Yen, handling about 30,000 orders a month, nationwide delivery in 1–5 days, 12–18 month warranty and customer care.
How can I contact SUBE about a partnership?
Use the Partner with us page on sube.vn, email info@sube.vn or call +84 766 777 999.
Are you a supplier or a brand?
Send us your product information and we will arrange a meeting.
Propose a partnership